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Polls and the U.S. Elections

Polls continue to be omnipresent in electoral season coverage. We are witnessing that in the United States even more than we did so, recently, in Quebec’s elections. The United States is as fascinating...

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Marketing Research in Australia, and the Impact of IT!

Web 2.0, mobile telephony and the explosion of tablet devices all contributed to changed collection methods. At the global level, “online” data collection today represents the main investment...

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The Dreaded Summer Research Time of year!

Summer is a time of year when everyone slows down and business slows down. For the research data collection industry, nothing is truer! So how are we to maximize our resources and manage our time more...

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Planning on How Best to Interview the Next Generation of Survey Participants

With response rate challenges continuing to haunt the industry, we collectively need to start thinking about how to survey the next generation of survey participants. Youth today are very much driven...

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This year, create your own research

In this blog entry I am going to focus on companies who are considering conducting research themselves. Perhaps it is the first time you are doing research or perhaps it is the first time you are...

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